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Potato Distribution
General info of potato distribution
Traditionally there are several channels for potatoes realization: selling directly, or trade through intermediaries. Selling direct means any sale to the end user-an individual (including a trade on open markets), is traditionally made of about 50% of sales of marketable potatoes), or the sale to companies-potato processors. Trading through an intermediary means a sale of potatoes to retailers or marketing of potatoes through distributors, working with the network and single stores. Direct sales and sales through intermediaries have their pluses and minuses, which should be considered and corresponded to the strategy of the potato-producer.
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